SJA Property Management logo

SJA Partners

Learn about out Vendor and Broker Partnership Programs

Vendors which have established a good working relationship with SJA.
Learn about our SJA Partner Program.

SJA Learning Center

Wealth Creation Through Passive Real Estate Investing

Investing in one of our syndicated properties is entirely passive.

Backed by Innovative Technology

Frequently Asked Questions from new property owners

Syndication is only available to SJA clients who are also accredited investors

SJA Property Management

For Seattle, Eastside, and surrounding Puget Sound areas.

About SJA

Wealth Creation Through Passive Real Estate Investing

Meet the SJA Property Management Team

Giving back to our community and leaving it better than we found it

One of the fastest growing private companies

What clients and property owners are saying about SJA.

Let’s get started!

SJA Tenants

Tenant services made easy by SJA Property Management

View your account from anywhere.
Submit through your Tenant Portal.
Featured Tenant Benefits
Apply now for your Portal account.
Inspections, Deposit Returns and more.
Common Tenant Questions

ISSAQUAH PROPERTY MANAGERS MARKETING CHECKLIST FOR 2014

SJA Property Marketing

Written by SJA Property Management

SJA offers premier Seattle property management services and serves as the local real estate industry’s most experienced resource for rental property owners.

Real estate marketing is no easy thing, even for renters and property managers, but for most of us, it’s an undervalued facet of the rental process. A good marketing campaign helps to rent units out quickly, meaning that the owner makes more money. A good marketing campaign targets the correct demographic, pays attention to details like where that demographic is looking for property, and of course, provides the maximum amount of ROI. Most importantly, real estate marketing is quickly moving online, where an increasing number of people are searching for units and rentals using the Internet.

So, whether you live in downtown Seattle, or Woodinville, you can take this property managers marketing checklist to create your own campaign.

Website

While not every property manager has a website, it can be useful if you have a number of units or a larger apartment complex. For this reason, the following includes a quick checklist for your website.

  • Make It Mobile Friendly (20% of Real Estate Searches in 2013 were via Mobile)
  • Keep it Simple (Overly Complex Websites Don’t Make Sales)
  • Leave Contact Information in Plain Sight (Don’t make people jump through hoops to get your phone number)
  • Connect Your Social – Social Sites Do More For Sales than Websites

Social

Social Media Marketing is one of the biggest and most affordable marketing techniques, even for an Issaquah property manager. There are plenty of ways to set up a locally targeted social account so if you do not have one, make sure it’s top priority. In addition, you want to make sure that you respond as much as possible across all of your networks, especially when it comes to bad feedback. Just ensure that you stay professional and stay polite.

  • Reputation Manage
  • Set up Google Local Places Account
  • Set Up a Business Page with Your Hours and Location
  • Focus on Google + and Facebook
  • Respond to Questions and Feedback
  • Be Professional

Content

Not every real estate manager needs content marketing but if you do decide to use it, it can greatly benefit you. The following strategies can help you with content marketing, but keep in mind that in order to market most content, you need a website. Some content, like imagery and videos, goes well on social, but for the most part, you need a website to make a blog successful.

  • Quality photographs or videos of your units and complexes
  • Informative blogs about rates, local attractions and activities, new laws, etc.
  • Targeted ads that focus on locals in your demographic

While anyone can utilize some types of real estate marketing, the truth is that it can be overly complex for many people. Any property manager should focus on creating a marketing strategy that ‘sells’ with the end result of filling units and keeping them full. For the most part, this means actively engaging with tenants, creating a strong online reputation for great service, and following through on advertised information.

If that sounds a bit more complex then you would like, consider that a local property manager in your area of King County (I.E. hire a local Issaquah property manager) will have the experience and know-how to effectively market for you, so that you can focus on what you know best.

Complimentary Rental Analysis

Find out what your Seattle area investment property will rent for today, and learn more about our premiere Property Management Services.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.